Content Marketing

What Is Content Marketing? If you have a business and you are trying to attract clients, sales, or you are building your brand online you must consider Content Marketing. What is Content Marketing? Content Marketing is basically posting content on your Social Media Channels (Facebook, Instagram, Twitter, etc..), or sharing articles like this one, or stories on your blog. It can also involve webinars, podcasts, and giveaways. The great thing…

The 20 Best Marketing Quotes To Inspire Your Business

This article gives you fifteen of the most inspirational marketing quotes from top digital marketing thought-leaders. May their words of wisdom inspire you to more profits! 1. “Content is fire, social media is gasoline.” – Jay Baer“ 2. “Content is King but engagement is Queen, and the lady rules the house!” – Mari Smith 3. “The best marketing doesn’t feel like marketing.” – Tom Fishburne 4.  “Less is more. Keeping it simple takes…

10 Social Media Tips For Small Business Owners

With the popularity of Social Media Sites like Facebook, LinkedIn, Instagram, and Twitter,  It’s no wonder that many small business owners would like to capitalize on some of these sites to promote their businesses.  In fact, you’re crazy not to post and engage from time to time on some of these sites.  Facebook now has close to 2 Billion Active users worldwide and even with the latest privacy scandal that…

How to Lower Your Facebook Ad Costs

Out of all the ways we manage ads for clients the #1 requested online form of advertising is Facebook. Facebook Ads cost less than Google and in many ways are just as effective as you can target your ads based on age, gender, location, and interests. The main difference is that your ads will show an image and unfortunately people on Facebook are not there to shop, so your audience…

6 Ways To Improve Your Blog So You Get Seen

If you are like me and have a blog for your business and/or like blogging from time to time or on a regular basis it’s important that you learn a few things about not only promoting your blog but also making sure that your blog gets good SEO (Search Engine Optimization) and is seen by others.  Here are 6 ways that you can improve your blog to make sure it gets…

Why Building an Email List is Critical For Your Business

One of the first things I look at when I take on a new client for online marketing is if they have a way to build an email list on their website. An email list is so important as it does 2 things, one is it gets someone to enter their information while they are on your website and secondly it allows you to market people who have already been…

How To Add Google Analytics To Your WordPress Blog

If you are interested in data or doing any sort of marketing on your website you will definitely want to consider having Google Analytics installed on your website. I personally use wordpress for my multiple websites, so in this video, I will go over on how you can quickly get started with a simple Google Analytics Plugin. To learn more watch the video below. If you feel like you would…

Social Media as a Crucial Part of eCommerce

Social media networks are like a playground for grown-ups. Not only do we get to hear on Facebook from friends lost a long time ago, but we also post numerous photos of our pets on Instagram.  In time, the increase of social media has led to revolutionized buying methods.  Imagine you are bored scrolling your Newsfeed and all of a sudden you see on sale that new book you coveted. …

Why Your Website Is Important To Your Business

Why Your Website is Important To Your Business It doesn’t really matter what industry you are involved in, nowadays your website is very important to your business.  You should be using your website on your business cards, facebook page, youtube channel, etc. It’s very important that you always direct your clients to your website as much as possible and that when using social media you are always directing your audience there…

How To Create Keywords with Keyword Planner in Google Adwords

If you are running pay per click campaigns on Google, one of the best tools you can use for your campaigns is Keyword Planner this will allow you to create keywords for your campaigns effortlessly.  To access key planner you will want to click on “tools” on the home page after you log into your account and then simply do a search for product or service you are marketing.   You then…