With the popularity of Social Media Sites like Facebook, LinkedIn, Instagram, and Twitter, It’s no wonder that many small business owners would like to capitalize on some of these sites to promote their businesses. In fact, you’re crazy not to post and engage from time to time on some of these sites. Facebook now has close to 2 Billion Active users worldwide and even with the latest privacy scandal that exposed some 80 Million Users, Facebook looks like it is here to stay. I personally get calls daily from businesses wanting to advertise online and hardly anyone mentions Google anymore, it’s always an afterthought to the ever popular King of Social Media Facebook. In today’s article, I want to share with you some tips to not only help you get more exposure on Social Media but also help you get and retain more customers.
10 Social Media Tips For Small Business Owners
- Create a Facebook Business Page – It used to be that if you didn’t have a Yellow Page Ad (Remember them) you weren’t in business, today that saying still holds true except you can replace The Yellow Pages with Facebook.
- Pick another social media site besides Facebook and market there as well. Celebrities like Twitter, professionals like LinkedIn, and teenagers like Snapchat. I think it’s important to find exposure beyond just Facebook in today’s Social Media World. Our company currently has a Facebook, Instagram, Youtube Channel, and Twitter Account. We are active on all 4 for the most part.
- Start a group on Facebook and connect with other like-minded people who may be interested in your niche. I started a group on Facebook simply titled, “Online Marketing For Business Owners”. If you’re in real estate you may start a group on “Best Beachfront Properties in San Diego”. The point is to connect beyond your network and position yourself as an authority in your industry.
- Join some Facebook Groups – This is a great way to connect with others, but also a great way to share content about your business. What I usually recommend doing with groups is when you write a blog or article share it. Get the word out and this will help build your audience.
- Boost Your Posts – Unfortunately, the days of getting tons of free exposure on Facebook are gone, but today you don’t have to spend a ton of money to get good exposure and highly advise that you invest some of your ad dollars towards boosting posts that you think deserve to be boosted.
- Post consistently at least 1 to 3 times a week on any social media site where you are active. These posts don’t necessarily have to be about your business, but since you’re promoting your business I would make it relatable to your business. If it’s not relatable than it belongs on your personal page, not your business page.
- Incorporate Images, graphics, and video whenever you can. Try and use visual content whenever possible when sharing your content. Sixty-seven percent of marketing decision makers say that they use visual content on social media for its engagement value, according to Lewis’ The State of Visual Communications in 2016.
- Choose Quality of Quantity – Yes, its great if you have 8 hours a day to just put post after post on all social media sites and create tons of good content, but for most of that is not realistic. Like I mentioned above find just 1 other social network besides Facebook and focus on that and try to be very creative and innovative with your content. If you find you got extra funds to hire a social media manager or more time to expand then certainly you can do that, but its better start too slow than to go too fast in Social Media.
- Monitor and respond to all social media conversations around your business. We try and make it a rule of thumb to get back to everyone who emails us our responds to a post or an ad within 24 hours except on the weekends. No sense in putting your business out there if you aren’t going to be available to people who may need your product or service.
- Show off your personality – People buy from people they like and trust. It’s always a good idea to add a little personal touch to your business, whether its a Youtube video, an Instagram Post, or Facebook Live, get in the habit of putting yourself out there from time to time. The best social media brands and influencers are great at doing this and this will really help you grow your following over time.
I probably have a few other tips up my sleeve, but since today’s article included just 10 tips, I will keep it at that.
This article was retrieved from another article I wrote on medium at https://medium.com/@johnlowery_87912/with-the-popularity-of-social-media-sites-like-facebook-linkedin-instagram-and-twitter-its-no-7bf5126e151f
If you feel like you would rather stay away from marketing and focus more on the things you are good at — always feel free to reach out to me or another online expert for help on making your business stand out in a noisy overpopulated online world.